Ron Paul is either too much of a gentleman or has the wrong people doing his tepid ads.
His core supporters know what he stands for but in order to define himself with unmistakable clarity to the undecided he ought to have an ad that goes something like this...
voice over
"If you want more foreign wars costing trillions of dollars, more corporate bail outs, more big government, more debt, more of your sons and daughters coming home in caskets or in wheel chairs then vote for Gingrich, Santorum,
Perry, Bachman and Rommney(flash unflattering pictures of these scoundrels with quotes of their intentions to start a war with Iran).
If you want to end this folly once in for all and spend that money here, ON Americans then Ron Paul is the only choice."
During this narration the screen should be scrolling down with a list of
our debt, the cost of these wars, and all the other damning statistics caused by his establishment political rivals.

I think you have to shock people to the reality of what Zio-American imperialism has wrought for the middle class.
It's time he goes for broke and takes off the gloves. He will be too old
4 years from now and he will never have a better chance than now.