Book Review: Propaganda

Reviewed by Geoff Beck

26 November 2005

[Propaganda, by Jacques Ellul. Vintage Press, 1965.]

Unplug your TV set now.

I'm far more pessimistic about our chances to prevail than I was before reading Propaganda. My notions of what propaganda is, I discovered, are antique and inadequate. Ellul argues that propaganda is a prerequisite for any technological society and that it must be seamless and total. His uses the term "Total Propaganda" to describe the combined effect of radio, magazines, newspapers, books, movies, billboards, public service announcements: a presence "which leaves no part of the intellectual or emotional life alone; man is surrounded on all sides."

Provoked by Ellul's book I broached the topic of propaganda with my coworkers, and most, I discovered, believe they can recognize propaganda. Most are assured there is little propaganda, if any, in today's society; while others said propaganda exists only in Saddam's Iraq and Hitler's Germany, and other "undemocratic" states. For my coworkers propaganda is a blunt hammer by which the gullible (which they all assume does not include them) in undemocratic societies are unwillingly beaten into submission. Propaganda is harsh and heavy-handed, they all thought. Some I spoke with confided that propaganda exists within the American Negro community, attributing the outlandish invention claims to propaganda; but all I spoke with felt their lives were unfettered by propaganda, and if they were exposed to propaganda they could easily nullify its effects since "we live in a open and free society," they said.

According to Ellul, the very purpose of propaganda is to make the mass feel comfortable, assured, and secure. Propaganda, says Ellul, must never appear harsh and heavy-handed; so comfortable and secure the masses must feel with the propaganda line that if some event contradicts it the affected group or individual by reflex must react with outrage and offense. The person influenced by propaganda "is clearly subhuman, but pretends to be superhuman; he is more suggestible, but pretends to be forcible; he is more unstable but pretends to be firm in his convictions," says Ellul.

To judge the effectiveness of current propaganda ask these questions to the average Joe or Sally: don't you think blacks are generally less intelligent than whites, and that they are more prone to murder and more likely to be AIDS infected than whites? Now note the reflex reaction. If you really to want a strong reflex reaction tell them you doubt six million Jews were killed in the 'Holocaust.' Yes, there may be reports in the controlled media lowering the death count of the 'Holocaust' and stating that blacks are more likely to be infected with AIDS and more likely to murder, but they aren't repeated often enough to affect the masses' psyche.

The late William Pierce spoke often about the effect of propaganda upon the masses, and it was from his broadcasts that I first learned of Ellul's book. Pierce, perhaps taking a cue from Ellul, understood that propaganda was a necessary and permanent fixture in a modern technological society such as our own, and that the vast majority of the population -- the herd -- was forever at its mercy. The goal, according to Pierce was not to eliminate propaganda, but to overcome the enemy's propaganda with counter-propaganda.

In any case propaganda is too necessary, ubiquitous, and entrenched in modern societies to be done away with, and short of returning to a pastoral existence there is no removing it. This Ellul emphasizes. Jew-run Hollywood often portrays propaganda campaigns, such as those conducted in Nazi Germany, as clumsy and overbearing. Propaganda, we are taught, is a malevolent force attacking the higher and nobler virtues of a people. But this is not so.

Ellul tells us propaganda appeals to those ideas, myths, and virtues held dearest, and it never seeks their elimination: "existing opinion is not to be contradicted, but utilized." From these customs and virtues the propagandist "must select those easiest to mobilize those that will give the greatest strength to the action he wants to precipitate."

For example it was by manipulating the myth of "progress" that propagandists undermined our race's healthy prejudices against blacks. Similarly, today's propagandists manipulate the myth of "equality" among America's European folk to justify alien concepts of multiculturalism and mass third-world immigration, both causes central to organized Jewry's agenda in the United States.

Rather than attempting to undermine faulty notions of equality and progress in the American psyche it might be more effective for White Nationalists to develop propaganda turning these entrenched myths to our own purposes. Perhaps an effective tactic might be one which defends equality and progress by suggesting that blacks and browns threaten them.

"I am an American"

Another aspect of propaganda we fail to understand is its timeliness. Alacrity gives propaganda a "seductive excitement and a capacity to move [the individual and group] by its ties to volatile immediacy."

Most will recall the so called "I am an American" public service announcement, or PSA, that appeared shortly after 9-11. This PSA* featured a slideshow of brown faces declaring they too are Americans. It is a testament to the established organs of propaganda in the United States that only hours after 19 Arabs hijacked American planes and crashed them into American buildings, an effective propaganda campaign was unleashed to blunt any natural inclination to interpret the attacks in racial terms (as was the case in 1941 with the Japanese attack on Pearl Harbor). As you will learn from Ellul's book such propaganda events as the "I am an American" campaign are only one small part -- however prominent -- in a decades-old propaganda strategy, a strategy Ellul terms "pre-Propaganda."

Again, many imagine that propaganda is antique tool, a relic of the cold war. In fact, propaganda is: "based on current news, it cannot permit time for reflection, thought, or dialogue. A man caught up in the news must remain on the surface of the event; ... there is never any awareness -- of himself, of his condition, of his society -- for the man who lives by current events... one thought drives away another; old facts are driven out by new ones."

Ellul stresses the importance of fads, trends, and styles as a conveyor of the propagandist's message. With the advent of 24-hour cable news and computer-assisted market research the power of the propagandist has been greatly amplified.

Propaganda is a book written in scholarly tone and its focus is propaganda, rather than an exposé of any specific government, or theme such a Jewish media control. Propaganda was written in 1965 so its anecdotes and references are dated, but readers with an understanding of twentieth-century cold war politics will fare well. I suspect most readers will, after reading Ellul's book, be surprised at the scale of propaganda in contemporary society; most will discover propaganda is something not easily detectable; and most will, I predict, understand the vast majority of Americans are under its merciless effects and will blissfully remain so, feeling they are being trendy.


* More information on PSA "I am an American" is here: . Notice the Ad Council's motto: "We marshal the volunteer forces of advertising agencies and media companies to effect positive social change."

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