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The Beaner’s coffee shop chain, based in Michigan, is changing its name to avoid it being mistaken for an ethnic slur.
The chain -- which has 77 franchises in nine states and is growing -- will adopt the name Biggby Coffee by Jan. 31, 2008, The Lansing (Mich.) State Journal reported Sunday.
The old name was not an intentional insult to Hispanics, co-founder and Chief Executive Officer Bob Fish told the newspaper. But the company has realized that -- even if adopted in ignorance -- names
http://www.upi.com/NewsTrack/Quirks/2007/09/16/beaners_coffee_to_get_less_offensive_name/7559/
Posted : 17/09/2007 6:25 pm