Bono, co-founder of (RED); Bill Gates, founder and Chairman of Microsoft; and Michael Dell, founder and Chairman of Dell; together at the World Economic Forum announce that Dell and Microsoft are joining (RED) to help fight AIDS in Africa, with the introduction of a series of Dell (PRODUCT) RED personal computers powered by Windows Vista Ultimate (PRODUCT) RED. Photo by Remy Steinegger

http://www.joinred.com/

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AIDS IN AFRICA COMES TO THE SUPERBOWL
Who'd have ever thought that AIDS in Africa would come up as a topic during the Superbowl?

It's happening this Sunday when Dell will run a commercial to promote their new (PRODUCT) RED PCs. This ad shows that ordinary people can help eliminate AIDS in Africa, simply by choosing Dell (PRODUCT) RED while shopping for computers that they're already going to buy, and other ordinary people recognize and celebrate this choice.

Tune in to the Superbowl on Sunday to watch this amazing moment with us.

>> Read the New York Times' article mentioning the Dell (PRODUCT) RED Superbowl commercial

WATCH BONO, BILL GATES AND MICHAEL DELL ON CNBC
In Davos, CNBC's Maria Bartiromo sits down with Bono, co-founder of (RED); Bill Gates, founder and Chairman of Microsoft; and Michael Dell, founder and Chairman of Dell about the new Dell + Windows (PRODUCT) RED partnership.
>> Watch the CNBC interview now

BONO AND BOBBY SHRIVER TALK TO FORBES
(RED) co-founders Bono and Bobby Shriver talk to the Forbes.com Video Network about Dell + Windows (PRODUCT) RED and the upcoming (RED) Art Auction at Sotheby's on Valentine's Day
>> Watch Bono and Bobby Shriver on Forbes.com now

WATCH CNN'S INTERVIEW WITH BILL GATES
CNN's Charles Hodson interviews Bill Gates, who talks about (RED) as an example of businesses making a difference.
>> Watch Bill Gates on CNN now

READ MSN.COM'S FEATURE STORY "THE POWER OF TWO" ABOUT DELL + WINDOWS (PRODUCT) RED
MSN.COM is currently featuring a Dell + Windows (PRODUCT) RED article on their homepage: "The Power of Two."
>> Read the MSN.COM feature about Dell + Windows (PRODUCT) RED

PREVIEW THE (RED) ART AUCTION
At SOTHEBYS.COM/RED, take a peek at the (RED) Art Auction, to be held on Valentine's Day at Sotheby's in New York. Hosted by Damien Hirst and (RED) co-founder Bono, the auction will feature donated works from more than 60 contemporary artists, including Jasper Johns, Jeff Koons, Cecily Brown, Takashi Murakami, and of course, Damien Hirst, seeking to raise money for the Global Fund, to help eliminate AIDS in Africa.

Damien Hirst said to the Independent, "Money is a key and what we raise from this auction will make a huge difference for a lot of people. For a relatively small amount of effort on each artist's part we can actually save many lives. It's great to be able to give something back and make a difference."

>> Learn more about the auction and preview artwork
>> Read Hirst persuades art world's biggest names to go (RED)
>> See the (RED) Auction on the Financial Times' front page
>> Buy a copy of the (RED) Art Auction catalogue, with 100% of the proceeds going to the Global Fund, to fight AIDS in Africa