Aggressively promoted with ads on CBS radio:

http://www.assurancewireless.com/Public/Welcome.aspx

Assurance Wireless, brought to you by Virgin Mobile.

Free cell phone, 250 free minutes per month, 250 free texts per month.

You may qualify for Assurance Wireless, a Lifeline Assistance Program, if you participate in programs such as Food Stamps or Medicaid.

Offer limited to eligible customers (varies by state) residing in selected geographic areas and is non-transferable. Assurance Wireless is brought to you by Virgin Mobile USA and is a Lifeline Assistance program supported by the federal Universal Service Fund program.

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Assurance Wireless Marks Two-Year Anniversary of Providing Cell Phones and Wireless Service to New Jersey Residents

Program can help more than 824,000 New Jersey residents stay connected to family, medical services and jobs

Assurance Wireless
Media Contacts:
Jack Pflanz, 315-374-0693
Jack.Pflanz@Sprint.com

http://assurancewireless.newshq.businesswire.com/press-release/general/assurance-wireless-marks-two-year-anniversary-providing-cell-phones-and-wire-4

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Assurance Wireless Marks Two-Year Anniversary of Providing Cell Phones and Wireless Service to Florida Residents
7/20/12 2:17 pm EDT

Number of eligible residents rises by more than 279,000 in past year; program can help more than 3,340,000 Florida residents stay connected to family, medical services and jobs

http://assurancewireless.newshq.businesswire.com/press_releases

[There is a separate press release for every state.]