How Obama Does That Thing He Does

A professor of rhetoric cracks the candidate's code.
http://www.slate.com/id/2184480/

Given that many of his speeches are criminally short on specifics, as Leon Wieseltier writes this week, how does Obama do that thing he does? A 2005 paper (abstract) by University of Oregon professor of rhetoric David A. Frank unpeels Obama's momentous 2004 Democratic National Convention keynote address (video and text here) for clues to his method.

As the candidate who prides himself on disagreeing without being disagreeable, Obama takes on a Christlike quality for lots of people, especially white people. If a white American doesn't feel guilty about race, you can be almost certain that he feels anxious about it. Believe me, if these people had a street address where they could go and get absolution, they'd take the next taxi. Obama has a talent for extending forgiveness to the guilty and the anxious without requiring an apology from them first. Go forth and sin no more, he almost says, and never mind the reparations. No wonder they call him the brother from another planet.

In his speeches, Obama pretends to be a hero out of Joseph Campbell. He talks about being on a journey that is about more than just hope and change. If you want to walk together down his American road, he wants you to be prepared for hard work. It's never going to be easy. He warns his listeners to beware of the cynics and the they-say and they-said naysayers who believe the quest is hopeless.

http://www.slate.com/id/2184480/