SJW fatigue: Why anime & manga are conquering the West

In the West vs. East battle of entertainment industries, manga, anime and Korean dramas are steadily gaining ground

Dec 28, 2021

Be it films or comics, audiences seem to be growing tired of what the Western entertainment industry has to offer and many are turning their attention to the East.

For a long time, Hollywood and the American comic book industry have been seen as international media behemoths. It used to be that they never even faced any serious competition. But lately, they seem to be losing that grasp. The last decade of film and comics has seen a sharp decline in quality. And while, of course, there have been some HUGE successes like Marvel’s MCU films, raking in billions of dollars, nevertheless, it seems evident that audiences are growing tired of the same old formulas being rehashed over and over again.

Viewership for Marvel films since ‘Avengers: Endgame’ has been going downhill, and American comic sales are a far cry from what they used to be. Meanwhile, Japanese anime and manga and Korean dramas have seen a huge spike in popularity among Western audiences in recent years. But what exactly is so attractive about the Eastern entertainment industry, that Hollywood and American comics can’t seem to grasp?

https://www.rt.com/pop-culture/544542-east-west-comics-manga/