The Overton Window is fundamentally bogus as applied to 2019 American politics. It flat doesn't describe how things actually work - only things within the pale. And the entire point is that some force is able to put things OUTSIDE the pale that USED TO BE utterly thinkable, acceptable, legal and normal.

Overton Window thinking is playing-by-jew-rules thinking.

'Branding' is a not a concept that applies to people, it's for products that cant be discriminated on merit, since they're basically the same item. So move to smoke and mirrors if you're selling shits vs turds.

narrative plays into there no truth, just who can tell a better story - better always means louder, and louder always means jews since mass media control

optics is based on the belief that people are motivated by appeals more than fears, and appearance-appeal more than anything. it's completely democratic way of thinking, that trying to make cowards feel comfortable = victory