Anglin sometimes is dismissed by the so called intelectuals as just another neo-nazi but he has a deep knowledge and understanding of the movement and what really is going on. He certainly had good teachers, you can tell from where he got his wisdom but he added his humorous style in it.

The Interesting Thing Though

But here’s the most interesting thing about it: that they called the Alt-Lite “the Alt-Lite.” They even used my perferred “lite” instead of “light” (as this is like a diet soda or low-potency cigarette, which I think defines them well).

These people have officially failed to rebrand, so they are now stuck with this branding.

Branding is so, so important, and I want to refer you back to how angry I was in 2016 when MILO was trying to hijack our brand and steal all of our memes. I was the one sounding the alarm there, telling everyone that we had to shut that down or we were going to lose everything that we’d built to a Jewish homosexual who just walked in and said, “who’s in charge here? Oh, no one? Then I guess I am.”

And you remember Watson making the claim that there were “two Alt-Rights”?

All of these people on Twitter started using our name, our memes, everything, and then began trying to shape it all into what they wanted it to be.

This was them, coordinating an infiltration and takeover of our movement.

If you’re going to be a leaderless movement than you have to be prepared to defend yourself and your brand from hucksters who will waltz in and try to take over.

Anyway, we did that.

Now their brand is defined as being a sanitized, politically correct version of us. Because after the ADL printed them as “Alt-Lite,” the entire media picked up on that term, and they’re not going to forget it.

That puts them in a very difficult position. It is very hard to sell yourself as the less passionate, less passionate version of something else in the first place, but it is even harder when the label you are stuck with is a derogatory reference to the fact that you are a low-potency down version of something else.

Anyone who follows any of this online knows that all they do is steal our materials, then water them down and package them, then use slick marketing techniques to sell them as a product.

I have to say that nothing makes me more sick than people who would try and make money off of people who are trying to have a revolution. That is as low as it gets. It is somewhere just below a taxi driver who rapes a drunk passenger.

https://www.dailystormer.com/the-most-interesting-thing-about-the-adl-hitlist/