The cost of getting one article in a newspaper, one radio spot, one spot on television or printing up thousands of newspapers could be spent on websites that would reach thousands or millions as compared to a couple hundred people.

Here it costs $200 to get a full-page ad in the local newspaper and that money could set up and function a news site for a year that could potentially reach millions. One could produce a documentary and spread it via online media for the cost of a few thousand newspapers.

Here it costs $500 to get your media cut and produced with credits and looking professional. With video camera becoming cheaper and cheaper amateur movies can be made for a few hundred dollars where the same movie 20 years ago would cost $10-20,000 dollars.

Web is the No. 1 media

Web media is the dominant at-work media and No. 2 in the home, according to a new report from the Online Publishers Association.

The Web also ranked as the No. 1 daytime media.

A research project, conducted by Ball State University's Center for Media Design, tracked the media use of 350 people every 15 seconds. The subjects represented each gender, about equally, across three age groups: 18 to 34, 35 to 49 and 50-plus. The people were monitored by another person for approximately 13 hours, or 80 percent of their waking day.

http://news.com.com/Study+Web+is+the+No.+1+media/2100-1024_3-6080280.html?tag=nefd.top