"International sports apparel company Adidas has apologized for “any upset or distress caused” by including model Bella Hadid, who is considered as antisemitic and anti-Israel, in its campaign revamping the 1972 Munich Olympic sneakers.

Adidas’ SL72 advertisements feature an Adidas-clad Hadid holding flowers while showing off her sneakers.

"European Jewish Association chairman Rabbi Menachem Margolin, who spoke to Adidas’ leadership about the campaign, said, “It was deeply insensitive and painful to see Bella Hadid, one of the most vocal and hateful inciters of antisemitism, fronting a campaign for an Adidas shoe marking the 1972 Munich Olympics—games that were made infamous by the tragic murder of 11 Israeli athletes by Palestinian terrorist.”

https://www.jns.org/adidas-apologizes-for-insensitive-campaign/