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Christmas Quality;Hanukkah Pricing

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EireannGoddess
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Billboards pitching a cheap vodka to New Yorkers were attacked Tuesday by the Anti-Defamation League as anti-Semitic.
This is what the ADL snit is about:

The Wódka vodka promotion features two dogs, one in a Santa hat and the other in a yarmulke, and include the message, “Christmas Quality, Hanukkah Pricing.”

ADL regional director Ron Meier said the ad “reinforces anti-Semitic stereotypes.” Shortly after the ADL's announcement, the billboard adverts were removed.

The vodka company had this response to the attack:


“We’re surprised. We’re surprised people are vitriolically offended by what we’ve done,” said Dale James, co-owner of the vodka company, adding the ads were not intended to be offensive.

“This is a premium vodka, at a value price. That’s all we’re saying,” Dale told CBS Channel 2 news. “It’s all about value and quality.”

He said he’s even gotten death threats over the ads and has been compared to a Nazi.

An interesting aspect to the article (easy to take btw) is a poll asking the readers' opinion. 45% voted the ad in bad taste, however 55% said the ad was fine as is.

Read more: http://www.nydailynews.com/new-york/hanukkah-pricing-wodka-vodka-billboards-anti-semitic-adl-charges-article-1.981609#ixzz1eW0holQI


 
Posted : 23/11/2011 12:37 am
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