Like the hoodie sweatshirt he was wearing, the lollies have been transformed into a cultural icon, a symbol of racial injustice that underscores Trayvon's youth and the circumstances surrounding his death. But in the offices of the company that makes Skittles, Wrigley, Skittles' new level of fame has quickly become a kind of marketing crisis that is threatening to hurt the company even as sales improve.
On social media sites, people are suggesting that Wrigley is profiting greatly from the tragedy and should donate money made since Trayvon's death to the family or causes that would help with racial reconciliation or underprivileged communities.
The beauty of Skittles is that they'll rot your teeth.