September 14, 2016   |   Alice Salles
(ANTIMEDIA ) — Earlier this month, YouTube, the behemoth video-sharing website was accused of censoring users.
Claiming some of their videos had been barred from making money through the company’s ad services, YouTube hosts like Philip DeFranco spoke out against the policy, claiming over “a dozen of his videos had been flagged as inappropriate for advertising, including one dinged for ‘graphic content or excessive strong language.’“
In a video entitled “YouTube Is Shutting Down My Channel and I’m Not Sure What To Do,” DeFranco called YouTube’s policy “censorship with a different name,” since users touching on what the company considers to be controversial subjects end up losing money. “If you do this on the regular, and you have no advertising,” DeFranco added, “it’s not sustainable.”
While YouTube has already confirmed its policy regarding what it considers unfit for monetization hasn’t changed, the issue might lie elsewhere now that the company seems more efficient in enforcing its own rules. As a matter of fact, the content policy changed in 2012, when YouTube first introduced its “ad-friendly” guidelines.
But while an algorithm is allegedly used to spot and “de-monetize” videos that break the company’s rules, many continue to accuse the company, currently owned by Google, of having “vague” descriptions of what its leadership considers ad-friendly.
YouTube rolled out its monetization tool in 2006, when ads consisted of videos that would pop up at the bottom of the user’s screen. If the user did not click on it, it would roll for about ten seconds before going away. But as ad executives pressured YouTube to “to do a better job at promoting its creators,” the relationship with its advertisers changed. As better and even more intrusive ads were added to YouTube videos, the company allegedly became more concerned with the content.
Those who are affected often complain about copyright claims, but some complain about another type of targeting — one that involves power players.
YouTube Content Creators Speak Out
Derrick J. Freeman, the host of FR33MANTV, told Anti-Media that he monetizes all of his videos, “and every day some video — even much older ones — gets slapped with some kind of warning or another because of music playing in the background somewhere. Usually a public place.”
While Freeman’s work is often political in nature, he hasn’t seen any of his videos being flagged for breaking YouTube’s rules concerning subjects related to war or political conflicts.
Mat Bars, another YouTube user, also complained about copyright claims.
Asked about the alleged censorship problem, Bars told Anti-Media that “what it really most likely comes down to is advertisers not wanting their ads to be associated with certain things.” To the YouTube host, the company is “mostly blameless in this. The site isn’t even profitable, so letting advertisers push them around like this suits their best interests.” In
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